CES 2024: The global technology platform defining the future

Beijing time, January 16, 2024 – CES® 2024 (hereinafter referred to as CES) officially closed on January 12, Pacific Standard Time in the United States. The week-long exhibition laid a new direction for technological innovation in 2024. As the world’s largest technology event, CES 2024 showcases innovative technologies that can shape a better future and address the world’s pressing challenges. More than 4,300 companies from around the world gathered at the event, and a record 1,400 companies participated in the science and technology innovation enterprise exhibition area in Eureka Park.

Gary Shapiro, president and CEO of the Consumer Technology Association, said: “CES’s strong performance reflects the critical importance of face-to-face communication and meetings to the development of the technology industry. For more than two decades, we have I have always believed that all companies should transform into technology companies, and the diversity of exhibitors at CES 2024 fully proves the huge influence of CES. CES activities and keynote speeches cover all aspects of the entire technology innovation ecosystem.”

Fifty well-known business leaders from the Consumer Technology Association (CTA) Industry Leaders Council unanimously agreed on the afternoon of January 11, US time, that CES is a technology event that leads the fields of AI, accessible technology, digital health, and smart travel.

CES 2024 Highlights*

The exhibition area exceeds 250,000 square meters (the scale increased by 15% compared with last year)

More than 4,300 exhibitors, including more than 1,400 technological innovation companies located in Eureka Park

Over 135,000 exhibitors came from more than 150 countries and regions, with a participation rate of over 40%, a record high

Over 5,000 global media and self-media

Sixty percent of Fortune 500 companies attended the event

More than 250 keynote speeches, gathering more than 1,000 speakers

The scale of the CES 2024 Innovation Awards reached a record high, with more than 3,000 applications received, and AI was added as a selection category.

CES 2024 contains more than 25,000 media reports and received more than 160 billion views

*Pre-audit data

Kinsey Fabrizio, senior vice president of CES and membership management, said: “CES 2024 has brought a new experience to the media, technology company executives and industry leaders. Thousands of well-known brands around the world will participate in the exhibition and On the CES podium, share the company’s grand vision, innovative products, investments and partnerships. Technology is solving global challenges. We are very happy that CES held in Las Vegas, USA, can witness major brands establishing partnerships and Successfully create a technology event that brings everyone together to dream together and solve current challenges.”

Welcome to review CES 2024 news highlights and official announcements, as well as all keynotes, through featured excerpts and the CES Tech Talk podcast.

CES 2024 Highlights Review

Artificial Intelligence: AI has become a global topic leading CES 2024. Companies have highlighted the huge potential of AI to improve the world, with its cutting-edge applications changing the way we communicate, do business and help each other.

Human Security: CES defines technology access as the eighth pillar of the “Human Security for All: HS4A” global movement, focusing on the critical role of technology in improving various human experiences.

Technology can create a better tomorrow and power solutions to pressing global challenges. At CES, Force for Good released a new report on the impact of technology on human safety at the CES Research Summit. The content of the report is consistent with the CES 2024 technology trend observations published by CTA, reflecting that interconnection and the use of AI in the field of human security will help promote world progress.

Keynote speech: Beauty brand L’Oréal Groupe delivered a keynote speech at CES for the first time. With the participation of partners and actress Eva Longoria, L’Oréal Group shared its vision of “inclusive beauty” technology to improve human life at the scene, and highlighted its new products and acquisition plans.

Additionally, CEOs from Best Buy, Elevance Health, Hyundai, Intel, Nasdaq, Qualcomm, Siemens, Snap and Walmart The official participated in the keynote speech, introduced its cross-field cooperation projects, emphasized the close cooperative relationship with senior executives of technology companies, and also launched new products.

Science and Technology Innovation Enterprises: The number of exhibitors in the Eureka Park exhibition area hit a new high this year, attracting more than 1,400 science and technology innovation companies, including national representatives from France, Italy, Israel, Japan, South Korea, the Netherlands and Ukraine.

Smart travel: More than 600 smart travel brands participated in the exhibition, making CES one of the largest and fastest-growing transportation events in the world. Exhibitors demonstrated the ecosystem in the field of smart mobility, with global launch highlights including autonomous vehicles, electric vehicles, micro-transportation equipment, software-defined cars and flying cars, as well as future barrier-free assisted travel and safety systems.

Exhibiting brands include: BMW, Honda, Hyundai, Kia, Magna, Mercedes-Benz, Paccar, Recaro, Sony, Supernal and Togg.

Sustainability: CES 2024 exhibitors are demonstrating their commitment to sustainable solutions through a variety of products, technologies and services, including streamlining electrification, developing renewable energy and experimenting with new technologies, such as battery recycling, to reduce emissions and waste.

Exhibiting brands include: 3M, Caterpillar, Doosan, Goodyear, Jackery, John Deere, HD Hyuandai, Kubota ), Midbar, Nasdaq, Panasonic, Siemens and SK Group.

Digital Health: The exhibition focuses on tools and technologies designed to reduce costs, improve health equity, and save lives. The innovative technologies on display cover digital algorithms (Digital therapeutics), mental health, sleep technology, women’s health technology and long-distance technology. Medical (Telemedicine) and other fields. At the CES Digital Health Summit, Mark Cuban and his company Cost Plus Drug announced a new collaboration. In addition, many participants interacted with officials from the U.S. Food and Drug Administration and health policy fields at the exchange meeting.

In the CTA Foundation’s Innovation and Entrepreneurship Competition, eight scientific and technological companies demonstrated their innovative medical technologies to the audience. Augmental won the Grand Prize, and Proxy Health won the Audience Popularity Award and the Best Patient Safety Award.

Exhibiting brands and sponsors include: Abbott, American Medical Association, American Psychological Association, Dassault Systèmes, Humetrix, Moderna, Nuros NuraLogix, Philips, ResMed, Withings and Xenco Medical.

Accessible Technology and Innovation for All: CES 2024 provides a platform with universal design as the core, allowing diverse technology industries to gather together to discuss the next wave of innovation. CES held conferences on the diversity of the technology industry, new waves of technology that improve lives, and the development of accessible games. Additionally, CTA announced a new investment partnership with TFX Capital to support veteran entrepreneurs in the technology sector. At the exhibition, visitors can experience first-hand the advancements in the medical field, including trying out improved eye examination cameras, or trying to use AI voice technology to simulate the natural voices of people with speech impairments, or immersively experiencing Essilor Luxottica. Features of Nuance Audio Hearing Glasses.

C Space: entertainment and content: CES C Space spans three exhibition areas: ARIA, Vdara and Cosmopolitan, gathering chief marketing officers (CMO), chief customer officers (CCO) and chief exploration officers (CXO) to communicate with each other and showcase technology product. Attendees from the marketing, entertainment and media industries discussed technology trends in film and television content consumption, AI, programmatic and smart TV, advertising and consumer behavior, including efforts to cater to Generation Z.

Games and E-Sports: Electronic games have evolved from an era when game consoles and computer entertainment were the main platforms, to becoming a social platform used by most adults around the world. CES promotes the adoption of inclusive design standards for game controllers and other gaming accessories to enable more consumers to become gamers. In addition, advances in subtitle technology and hearables will further improve accessibility in the entertainment industry.

Exhibiting brands include: AARP, AgeTech Collaborative, Bandai Namco, EssilorLuxottica, Garmin, LG, Meta, Microsoft, Netflix, and NVIDIA (Nvidia), Razer, Samsung, Starlink (SpaceX/Starlink), Whispp and Ubisoft.

CTA Celebrates 100th Anniversary: CTA kicks off its 100th anniversary celebration at CES 2024, celebrating its century of igniting the fire of innovation by continuing to advocate for policies that are pro-innovation, capturing emerging trends in market research, setting industry standards, and Convening innovators to jointly solve the world’s pressing challenges.

Innovation Policy Summit: At a time of global uncertainty and rapid technological advancement, government leaders expressed optimism about the ability of regulation to enhance technological innovation, including AI. More than 160 officials and staff from international, US federal, state and local governments participated in the Leaders in Technology Program and Innovation Policy Summit. Top innovators and policymakers were invited to discuss the important technologies of the future. Policy issues cover personal privacy protection, medical innovation, trade policy, competitive conflicts, AI and autonomous vehicles.

Senior government officials participating in CES 2024 include U.S. Senators John Hickenlooper (D-CO), Ben Ray Lujan (D-NM), Cynthia Lummis (R-WY), Catherine Cortez Masto (D-NV), and Jacky Rosen (D -NV), US Food and Drug Administration Commissioner Robert Califf, US Federal Communications Commission Commissioners Brendan Carr and Anna Gomez, US Federal Trade Commission Commissioner Rebecca Slaughter, US Deputy Assistant to the President and Deputy National Security Advisor for Cyber and Emerging Technologies Anne Neuberger, U.S. Consumer Product Safety Commission (CPSC) Chairman Alexander Hoehn-Saric and U.S. Treasury Department Assistant Secretary for Investment Security Paul Rosen. At the same time, CES also attracted dozens of government officials and representatives of international organizations from around the world, including the United Nations Special Envoy for Science and Technology Amandeep Singh Gill.
CES will be held again in Las Vegas, USA from January 7th to 10th, 2025.


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